Un colpo da copywriter

Headline graffianti e payoff pungenti: i copywriter hanno le loro armi.

E le usano a ogni occasione. Sì perché il copywriter difficilmente si fa troppe domande sul brief, gli arriva e lo svolge nel modo più creativo che riesce a esprimere con le parole. E se qualcuno gli chiede conto del suo operato, come un gerarca al Processo di Norimberga, risponde "Eseguivo solo un brief".

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