A cosa serve un copywriter?

A chi serve il copywriter?

La risposta a questa domanda è la stessa di "A chi serve la pubblicità?" Naturalmente a tutti.

Per onestà intellettuale c'è da ammettere che non tutte tutte le pubblicità sono generate attraverso l'apporto di un copywriter. E' il caso delle campagne di moda, anche se queste ultimante associano alle loro incantevoli immagini con modelle e modelli da sogno e scenografie da mille e una volta, anche un lavoro di copy, magari alla ricerca di un concetto memorabile che suggelli l'art direction.

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